Friday, 16 December 2011

Dream Girl....



 
There was an email from Ali waiting for me this morning – during the night, she’d dreamed up a design concept for a series of books we’re publishing. Here she talks about her unique way of problem-solving....




Have you ever wondered if insomnia can sometimes be useful?

I know this sounds really odd, but bear with me! I’m not sure if it is just me, but I seem to have my best ideas in that blurry moment between sleep and waking… that tough moment when you can literally feel yourself struggling to open up your eyes to face another day.

Sometimes I wake up around 3 or 4am - usually because my cat, Shortie (who is a little on the overweight side) sits on me - and an idea will suddenly pop into my head with such ease I can’t really believe it’s happened.

I know it’s really because our brains are so amazing: they work all night, filtering out the rubbish from the previous day and are busy filing away anything useful, so that when we wake up our minds are all fresh and shiny and raring to go - as long as we don’t have a hangover that is!

Just this morning it happened again. I woke up because the dawn chorus was blaring out in stereo through the open bedroom windows and I nailed down an idea that has been bubbling away for a special promotional offer we want to do around one of our books…more on that story later.

I really should keep a notebook and pen by my bed to jot these ideas down so I can go back to sleep without worrying I’ll have totally forgotten it by morning!

Lorelei is now so used to this odd quirk of mine that when she needs me to come up with a solution or an idea for a project we’re working on she orders me to go to sleep and is even threatening to get me a supply of sleeping tablets to boot!

Please tell me I’m not the only one this happens to or I‘ll start feeling a bit of a freak?
–Ali Muirden




Cat photo by dominiqs

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